A-B testing is a strategy for explore exploit §

Date created: 2021-10-20

A-B testing can be used as a strategy for Explore Exploit problems. You’ll want to balance your outcomes by showing some visitors new versions of your site so that you have a chance to discover a new best version. However, at the same time you also want to show the current best version to maximise gains in the short term.

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References §

• Link to website, bibtex from Zotero or note with book/blog/etc summary