A subscription model is a sustainable way for content creators to earn money
Date created: 2022-06-21
If you create content that a subset of consumers are willing to subscribe to (like a $10/month subscription), you will have a more stable income than just relying on ads or virality. Because The high pace of information consumption promotes passive consumption rather than active interaction with creators, you cannot expect to have viral “hits” result in long-term growth.
The example given in the article includes 10s of thousands of subscribers, but it’s an example of the 1000 true fans idea. But to generate those true fans you need quality content, hence Depth over width is the path forward for content creators.
References
- Episode 201 of the Deep questions Podcast: https://www.calnewport.com/podcast/
- Cal Newport’s opinion piece https://www.newyorker.com/culture/culture-desk/the-rise-of-the-internets-creative-middle-class