Being hit by the lightning is very unlikely. But someone that has had that experience will tell it to others a lot (because it’s interesting to talk about), and those listeners might then start overestimating the probability.

Plane crashes vs car crashes.

If you want to be a good intuitive Bayesian – if you want to naturally make good predictions, without having to think about what kind of prediction rule is appropriate – you need to protect your priors. Counterintuitively, that might mean turning off the news.